Marketing agency, Business Manager disabled with 14 client ad accounts inside

The situation

A 12-person agency lost its Business Manager on a Friday morning: disabled for “policy circumvention”, with 14 client ad accounts and roughly 40 thousand dollars of monthly spend frozen inside it. The trigger turned out to be a single client’s landing pages, which had been rewritten by that client without the agency’s knowledge.

What the client had tried

Every admin filed a separate appeal from their own profile, which created five parallel cases telling five slightly different stories. Two appeals were rejected before we were brought in, and the team was discussing building a fresh Business Manager, which would have been read as circumvention for real this time.

What we did

1. Stopped the new-BM plan and consolidated to one appeal narrative, filed by the primary admin through the account quality flow.
2. Documented the actual policy issue honestly: identified the offending client pages, showed they were changed without the agency’s knowledge and that they were fixed.
3. Completed business verification, which the review requested midway, with registration documents prepared in advance.
4. Restructured the asset tree after restoration: risky clients isolated, admin list cut from 9 to 4, verification kept current.

Outcome and timeline

The Business Manager returned on day 17 with all 14 ad accounts intact. The agency moved to our monthly advisory afterward; in the following months, two flags were caught at the single-ad-account level and resolved in days, without ever reaching the Business Manager again.