Appeal letter templates that fit on a reviewer's screen

When to use it: Instagram or Facebook disabled the account for a policy area you dispute: impersonation, intellectual property, fraud or scam, authenticity, or a generic community standards notice.

Where it goes: In-app appeal at login first; then the Help Center disabled-account forms with attachments.

Attach: Government ID (in the flow only), documents bridging a professional name to the legal name, the impersonation or IP report reference if one exists, the notice screenshot.

Avoid: Do not describe how much the account means to you, do not list other accounts that got away with worse, do not submit the same text daily.

Every official appeal option, in order →

When to use it: An attacker changed the email, phone, password or two-factor settings. Use with the hacked-account flow and, if it stalls, the compromised-account contact forms.

Where it goes: instagram.com/hacked or facebook.com/hacked; then the Help Center compromised-account forms.

Attach: Meta's security emails about the changes, screenshots of the attacker's posts with timestamps, ID in the flow, a police report if money was lost.

Avoid: Do not request login codes before the email account is secured; do not create a replacement account; do not pay anyone who offers to reverse it.

The official recovery path, step by step →

When to use it: Account Quality shows a restriction for unusual activity, policy circumvention, or an advertising policy violation on an ad, a page or a landing page.

Where it goes: Account Quality request-review on the restricted asset; then the Business Help Center for verified businesses.

Attach: Business registration, dated before-and-after evidence for the trigger (web archive captures, CMS history), screenshots of the security actions with dates.

Avoid: Do not open a new Business Manager or ad account during review; do not delete assets or admins mid-review; do not let several admins file separate appeals.

How the Account Quality appeal actually works →

When to use it: Another account uses your name and photos, or a business is being copied. Filed from the fake profile or through Meta's impersonation form.

Where it goes: Instagram or Facebook impersonation report (Report, then "pretending to be someone else", then "me" or "my business"); the browser form works without an account.

Attach: ID or business documents in the form, screenshots of the fake with the handle visible, examples of the stolen photos beside your originals.

Avoid: Do not organise mass reports; do not message the fake; do not create a second real account to "prove" identity.

Getting a fake account removed →

When to use it: Another account reproduces your photo, video, design or text without permission. One report per infringing post.

Where it goes: Meta's intellectual property report form for copyright. Not the generic report button.

Attach: The original's URL or the source file with dates. Nothing else; reviewers compare the two items.

Avoid: Do not claim music, text or photos you do not own; a counter-notice against a bad report is a sworn statement on the record. Do not report credited fan reposts unless you intend to enforce.

The takedown process and the counter-notice trap →