Wrong information in your Knowledge Panel: how to get it corrected

To correct a Google Knowledge Panel, you either claim it and send verified edits, or use the Feedback link on the panel if you cannot claim it. Either way, Google checks every suggestion against public information on the web, so the most reliable fix is to correct the source the wrong fact came from, then send Google a link that proves it.

The short answer

• Claimed panel: sign in with the verifying account, select Suggest edits, then Edit next to the wrong item.
• Not claimed: use Feedback on the panel (on mobile, also in the three-dot menu).
• Every request needs proof: publicly accessible pages that state the correct information.
• Fix the source first: Google says changing the source usually changes the panel too.
• Some things cannot be edited: descriptions, custom subtitles and the order of profiles.

Find where the wrong information comes from

Google says panel information “comes from various sources across the web,” is updated automatically as information changes, and is also changed through feedback from the people depicted and from users (About knowledge panels). So before you write to Google, work out which source is feeding the error.

• The description. If it shows a source link, start there. Google says descriptions “come from various data sources and can’t be edited,” and that changing the source of the information “usually causes the information in the knowledge panel to change as well” (Submit feedback on content about you).
• Dates, roles and relationships. Search for the wrong fact in quotation marks. In our experience old biographies, outdated company pages and profile directories are the usual culprits.
• Your own website and profiles. If your About page, structured data and official profiles disagree with each other, Google has no clean answer to use. Fix your own sources first.

Google’s developer documentation adds a timing point: if you changed information on your site with structured data, wait at least a week after Google last crawled that page before reporting the panel as incorrect (Establish your business details).

If you have not claimed the panel

Anyone can send feedback. Google’s About knowledge panels page points to the feedback link in the bottom right-hand corner of a panel, and its page on how the Knowledge Graph works adds that on mobile, Feedback is at the bottom or in the three-dot menu at the top. Select the item, describe what is wrong and what it should say, and include a link to a public page that confirms it.

Unverified feedback works, but it is weighed like any user’s. If the panel offers Claim this knowledge panel, claim it first: our guide to claiming a Knowledge Panel covers the steps. Google says that once you are verified and the panel is about you, it can prioritize your feedback.

If you have claimed it

Google’s steps for verified feedback:

1. Sign in to the Google Account you used to verify your identity, and check that Web & App Activity is turned on.
2. Search Google for your name or the entity you represent.
3. At the top of the panel, select Suggest edits. If you do not see it, you are probably signed in with the wrong account, or that account is not verified for this panel.
4. Select Edit next to the information you want to change. If you have several corrections, send each one separately.
5. Describe what is wrong with the existing information, any content that should be removed, and the publicly accessible URLs that support your suggestion.
6. Select Send.

Google says it reviews feedback from verified users “within a few days” and emails a resolution, though this “can sometimes take more time.” If the claim flow tells you someone is already managing the panel, Google’s advice is to send corrections through Feedback while signed in with the email you verified with, which “ensures that your feedback receives priority for review.”

What each part of the panel accepts

Google’s help page is specific about what it will and will not change:

Part of the panel	What you can ask for
Title (usually your name)	Generated automatically. Changed only with “substantial evidence” that the automatic choice was not the most representative.
Subtitle (the line under the name)	Google “doesn’t accept or create custom subtitles.” If one is removed, its systems pick another or show none. You can ask to remove a subtitle that describes a family, spouse or romantic relationship.
Description	Cannot be edited. Ask the source to fix it. If that fails, send feedback with strong evidence; Google can remove it but will not write a custom one.
Social profiles	Suggest new ones or edit existing ones. Google cannot change the order.
Featured image	Suggest a replacement if an image exists. Google cannot add one by request.
Personal details	Opt out of showing date of birth, relationships and children, or marital status.
People also search for	Feedback is possible, but Google removes items only if they break its policies.

Google also says it may not make a change if the request contains inappropriate content or if it cannot confirm the information is accurate.

What Google will and will not correct

Google’s Knowledge Graph policies set the standard. Google “may remove information that’s demonstrably false or outdated, as evidenced by, but not limited to legal documents, expert consensus, or other reputable primary sources.” It may remove information presented as fact without supporting evidence if it accuses individuals or groups of serious malevolent acts. And it “may decline to act on facts that are reasonably disputed or lack demonstrative evidence.”

In practice, the requests that succeed are specific and sourced: “The panel gives my birth year as 1979. It is 1981; see my official biography at [link] and this interview at [link].” Requests that fail tend to be preferences (“please use a better description”) or claims that only the subject makes. Once Google accepts a suggestion, it says the change is made in the Knowledge Graph itself, so it is not just a cosmetic fix to one panel.

When the panel mixes you up with someone else

On its Get verified on Google page, Google lists three problems to raise directly with its Knowledge Panel support team: content “mixed with another of the same or similar name,” a panel showing the wrong websites or profiles, and a panel already managed by someone you cannot identify. For a mix-up, prepare what separates you from the other person or company: dates, locations, employers, your official profile links, and coverage that clearly refers to you.

When the information is unlawful

If the problem is not an error but content you believe is unlawful, Google points to its Report a legal removal issue form for Knowledge Graph content. You need the specific link to the panel, which you can copy from the panel’s Share option, and an explanation of why it should legally be removed. That is a legal step with its own standards, and a lawyer should frame it.

When to get help

Most single corrections can be handled by the person in the panel using the steps above. Help is worth considering when your suggestions keep being declined, when the error traces back to sources you cannot get changed, when the panel blends you with someone else, or when the description is damaging your business. That is the work behind our Google Knowledge Panel service. It starts with a free case review. We prepare each correction with the public evidence Google needs, you submit it through Google’s own channels with your own account, and we will tell you honestly when the information is accurate, or reasonably disputed, and Google is unlikely to change it.